February 15, 2024

Eggs 349: Unlock Media Success: Small Business PR Secrets with Mickie Kennedy

Mickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes the importance of using reputable wires that have a wide reach and are trusted by journalists. Mickie also explains the SEO benefits of press releases, highlighting the value of original articles and links from respected publications. Additionally, he addresses the issue of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines. The conversation concludes with Mickie providing his contact information for those interested in learning more about his services.


  • Choose a press release distribution service that has a portal or journalist login and a practice of pulling content from reputable wires.
  • The SEO benefit of press releases comes from original articles and links from respected publications.
  • Beware of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines.
  • Contact Mickie Kennedy at e-releases.com for more information about his services.


00:00 Introduction and Background
03:19 Fundamentals of Press Releases
08:18 Press Releases for Small Businesses
13:36 Strategic Press Releases
17:21 Changes in Press Releases and the Market
27:39 DIY PR and Staying Relevant in Local Media
34:31 Choosing a PR Platform or Service
44:28 Choosing the Right Press Release Distribution Service
48:12 SEO Benefits of Press Releases
52:08 Fraudulent Approaches in Press Release Distribution
55:38 Conclusion and Contact Information

Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28


The Eggs Podcast Spotify playlist:


The Plugs:
The Show
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Mike "DJ Ontic" shows and info
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Ryan Roghaar