Welcome to Eggs! The Podcast, Episode 345. In today's episode, we're thrilled to have Mike Snyder, the Managing Partner at RSM Marketing, joining us. Get ready to dive deep into the world of marketing, business strategies, and the impact of technology in reshaping the industry. Mike will share his remarkable journey from the Marine Corps to becoming a leader in the marketing realm. We'll explore current trends, the role of AI in marketing, the importance of strategic thinking, and much more. Whether you're a business owner, marketer, or just curious about the latest in the business world, this episode is packed with insights and practical advice.

• Introduction of Mike Snyder (00:01 - 00:06) Ryan Roghaar introduces Mike Snyder, discussing his background and reasons for the interview.

• Mike Snyder's Background and Career (00:15 - 00:44) Mike shares his journey from Marine Corps Lieutenant Colonel to a successful business career, highlighting his experiences and ventures in marketing and real estate.

• Trends in Marketing and AI's Role (01:09 - 02:06) Discussion on current trends in marketing, with a focus on the impact of AI and the evolution from traditional methods like Yellow Pages to digital marketing strategies.
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• Strategic Thinking vs. Tactical Actions in Business (02:06 - 03:33) Emphasis on the importance of strategic planning over tactical actions for businesses, especially at the start of a new year.

• Changing Marketing Landscape and Outsourcing (04:38 - 06:38) Mike addresses the rapidly evolving marketing landscape, advising business owners to seek professional help rather than trying to be experts themselves.

• Content Creation and Utilizing AI in Marketing (07:08 - 10:40) A discussion on the use of AI for content creation, the implications for SEO, and the importance of strategic content generation.
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• The Concept of a 'Moat' in Business (10:40 - 14:12) Mike introduces the idea of creating a 'moat' around a business for competitive advantage and long-term success.
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• Positioning and Strategy in Marketing (14:12 - 19:02) In-depth talk on the significance of positioning and strategy in marketing, using real-life examples and practical advice.
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• ‍Implementing Organizational Change and Culture (19:02 - 24:21) Insights on managing organizational change, the importance of culture in business, and how to effectively implement new strategies and approaches.

• Simplicity in Marketing Strategies (24:21 - 29:48) Mike argues for simplicity in marketing strategies, emphasizing the need to listen to customers and adapt offerings to their needs.
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• Communication and Decision-Making in Marketing (29:48 - 34:08) The importance of effective communication in marketing and understanding the customer decision-making process.

• Digital vs. Traditional Marketing Approaches (34:08 - 39:38) A balanced view on the use of digital marketing versus traditional methods, and how different strategies fit into overall business goals.
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• Mike Snyder's Book: "The Great Marketing Lie" (39:38 - 49:19) Discussion about Mike's book, its inspiration, and the key messages it conveys to business owners and marketers.

• Closing Remarks and Contact Information (49:19 - 56:14) Final thoughts from Mike and Ryan, including ways to contact Mike Snyder and information about his book and company.

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Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
 

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Ryan Roghaar
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