November 16, 2023

Eggs 336: The Accidental Agency Owner's Journey to SaaS Stardom with Joe Ardeeser


  • Welcome to Eggs! the Podcast, featuring the best and brightest minds in business leadership, entrepreneurship, and technology.
  • Today's episode features Joe, an entrepreneur who dramatically switched from a corporate career to launching his own agency and a SaaS business.


  • [00:00] - Intro and welcome
  • [02:10] - Meet Joe: The start of an unexpected entrepreneurial journey
  • [05:40] - The health scare that changed everything
  • [09:25] - Building an agency from the ground up: Challenges and triumphs
  • [15:45] - The art of perfecting proposals: Joe’s secret weapon
  • [22:30] - Transitioning from agency life to the world of SaaS
  • [30:10] - The birth of Smart Pricing Table: Revolutionizing sales proposals
  • [37:20] - The ups and downs of SaaS vs. agency business models
  • [45:00] - Joe’s top tips for aspiring entrepreneurs
  • [52:40] - Wrapping up: Where to find Joe and his work

Key Highlights:

  • Joe's unique story of entering the entrepreneurial world following a health scare.
  • Inside scoop on the challenges of starting and running an agency.
  • Insights into the transition from a service-based business to a product-based SaaS model.
  • The importance of sales proposals in business success and how Smart Pricing Table is changing the game.
  • Joe's advice for anyone looking to start their own business is based on his rich experience.

Connect with Joe:

Closing Remarks:

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  • Join us in the next episode of Eggs! The Podcast for more inspiring entrepreneurial stories.

Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

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